Our team developed a slate of fifty new logos, ranging from simple to radical alterations, the top three candidates were my designs so I was chosen to present them to Microsoft for selection. The Windows mark needed to maintain the brand equity it had accrued in its long history while expressing the evolution towards a more flexible, user-friendly brand. Its classic four-color arrangement of red, green, yellow, and blue tiles on a pixelated pennant was seen to represent both windows opening onto the world and flags of exploration and discovery. With the product design in place, we turned our attention to the Windows logo. The project even came to encompass a revision of Windows’ most recognizable component – its classic logo. frog was issued a sweeping mandate: to generate key elements of the user interface, including the media player UI and taskbars, combining ultra-contemporary allusions with an elemental, expressive, and visually sensitive whole. When Microsoft wanted an outside perspective for the design of its next-generation operating system, Windows XP, the company turned to frog design.
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